Since September 2009 I have been working at MSN, currently as Managing Editor of the MSN International Editorial Solutions team, coordinating 47 country sites that generate >500m PVs daily.

Starting as Regional Editor for MSN EMEA (also editing the Irish and South African portals day to day), the job involved producing and co-ordinating content across more than 20 MSN country portals across three continents – representing daily traffic of several scores of millions of unique visitors.

Having helped develop new strategies to increase coordination and traffic across the EMEA portals, from July 2011 I shifted into a global role – performing much the same job across all 47 markets in which MSN has a presence, with a stronger focus on coordinating multi-market editorial efforts around key events and content types, as well as acting as editorial liaison between editors in international markets and the Content Management System engineering team, the image licensing team, and the International HQ team.

The remit covers all content types across all subject areas, from photo galleries about the latest celebrity goings on to in-depth reports about major news events, building specials on things like the Oscars, football World Cup and Olympics through to helping plan and negotiate worldwide deals with content partners.

Much of the job is based around negotiation and encouragement of co-operation across markets to maximise editorial efficiency – encouraging France to work with Germany, Turkey with Greece, Israel with Switzerland, Spain with Sweden, Taiwan with China, Argentina with Mexico and so on – building on my decade’s worth of editorial experience to identify key areas that could help country editors and their teams to gain as much as possible from working in different ways.