CV

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Cross-disciplinary editor & content strategist with international commercial experience looking for new ways to maximise the impact of content & communication through technology

Awards / Achievements

  • Foreign Policy magazine Twitterati 100, 2012 & 2013; European Parliament Prize for Journalism 2010; Jury’s Commendation, UACES-Reuters Reporting Europe Awards 2008
  • Devised & developed strategy for Microsoft’s MSN that drives >1.5bn pageviews per month
  • Oversaw content planning & production coordination for >300 editors in 55 markets & 27 languages
  • Employment history

    Dec 2014 – present | Editorial Director, EMEA, Group SJR (Hill+Knowlton Strategies / WPP)
    Jul 2011 – Nov 2014 | Managing Editor, International Editorial Solutions, Microsoft (MSN & Bing Apps)
    Mar 2011 – Oct 2012 | Portal Manager, MSN Ireland, Microsoft
    Sep 2009 – Jul 2011 | Regional Editor, MSN EMEA, Microsoft
    Sep 2009 – Mar 2011 | Editor, MSN Ireland, Microsoft
    Sep 2009 – Jun 2010 | Editor, MSN South Africa, Microsoft
    Mar 2007 – Aug 2009 | Topical Homepage Editor, AOL UK
    Nov 2003 – Nov 2006 | Staff writer / Sub-editor rising to Acting Editor, Heritage magazine, Archant Specialist
    Jan 2002 – Aug 2002 | Research / Parliamentary Assistant, Sir Patrick Cormack MP, House of Commons

    Other major projects

    2003 – present | Founder, Nosemonkey’s EUtopia
    2006 – 2009 | Information Architect / Social Media Strategist, Bluequest
    2005 – 2009 | Reviewer, the Times Literary Supplement
    2003 – 2009 | Editor, Gibson Square Books
    2007 – 2008 | Film Critic, Free Features Ltd
    2007 | Managing Editor, openDemocracy
    2007 | Digital Project Manager, Eve magazine, Haymarket
    2006 – 2007 | Online Editor, Pocket Films, BBC Worldwide
    2001 – 2004 | Author, Virgin Books
    2000 – 2001 | Regional Editor for London, VirginStudent.com
    2000 – 2001 | Assistant Editor, UCL Pi magazine
    2000 | Reviewer, Crushguide London
    1997 – 2001 | Film Editor, UCL Pi magazine
    1997 | Work experience / Intern, European Commission
    1996 | Work experience / Intern, the Sunday Telegraph

    Qualifications

    2000 – 2001 | MA Modern History (Distinction), University College London
    1997 – 2000 | BA History (2.i Hons), University College London

    Skills & Experience

    Editorial & Journalism

  • Nearly 20 years’ experience in publishing, across magazines, books, newspapers, web & apps
  • Developed & ran global breaking news strategy for MSN International
  • Winner, European Parliament Prize for Journalism 2010
  • Author of two books of film criticism for Virgin Books / Random House: Tim Burton (2002 & 2007) & The Lord of the Rings: the Films, the Books, the Radio Series (2004)
  • Became key editorial expert in imagery & copyright for the MSN International HQ team
  • Specialised in major structural editing of complex non-fiction works at Gibson Square Books
  • Online & Social

  • Over 15 years in online & experienced with multiple CMS; also SEO, SMO, UX, IA, Omniture, Google Analytics, Chartbeat, Tweetdeck, Hootsuite, Topsy, basic HTML & CSS, & more
  • Part of the MSN CMS development committee, devising & testing new features & UX, including consulting on a major rebuild of the entire CMS in 2013-14
  • Blogging early adopter, nominated for numerous awards (including the Guardian, Deutsche-Welle, Reuters); primary blog (Nosemonkey’s EUtopia) running since 2003
  • Named one of Foreign Policy magazine’s 100 international affairs Twitter accounts to follow
  • Content Strategy & Product Development

  • Developed content planning, production & distribution systems & processes for MSN that led to the creation of a dedicated team that generates over 1.5 billion pageviews a month
  • Devised & developed custom editorial project management tool to coordinate a 24/7, globally-distributed editorial team producing nearly 400 pieces of content per week across 12 languages
  • Creating targeted content & audience acquisition strategies for major global clients at Group SJR, from research & consultation through build, distribution, data analysis & ongoing evolution
  • Designed & delivered editorial content plans for all key international editorial events on MSN from 2011-2014, including the Oscars, Olympics, World Cup, fashion weeks, etc.
  • Grew MSN Ireland’s UUs by 50% & PVs by 75%; Grew MSN South Africa’s UUs by 33% & PVs by 50%
  • Oversaw major redesign/relaunch of Heritage magazine & its website while Acting Editor
  • Commercial & Business Development

  • Client-facing at Group SJR, including presenting pitches
  • Created multiple advertiser-targeted specials for MSN International across topics ranging from cars to pregnancy, generating >$5m in revenue per year
  • Devised & acted as key consultant on development of a Microsoft-wide image asset management system, driving savings of hundreds of thousands of dollars per year
  • Devised & delivered a reusable advertorial / branded content solution for the MSN Ireland advertising team that generated over €100k in its first two months
  • Acted as key partner relationship contact for two of the world’s largest media organisations at MSN
  • Managed the >$2 million MSN International photo budget