CV

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Editorial lead & award-winning journalist with 20 years experience in print & online, combining international commercial & strategic experience with a thorough understanding of integrated multiplatform development

Employment history

 

Editorial Director, EMEA | Group SJR, WPP | Dec 2014 – present

  • European editorial lead for WPP’s designated digital content marketing agency
  • Advise FTSE 100 and Fortune 500 clients, to board level, on digital strategy
  • Tripled revenues on one key account, doubled them on another

Freelance writer, editor & digital media consultant | Sep 1997 – present

  • Ranging from ad hoc to long-term (see Other Major Projects, overleaf)
  • Clients have included the BBC, OpenDemocracy, Virgin Media, News International
  • Shortlisted for multiple awards, including by Reuters, the Guardian

Managing Editor, MSN International | Microsoft | Jul 2011 – Nov 2014

  • Oversaw editorial planning & production for >300 editors in 55 markets & 27 languages, leading a globally-distributed team of 15 direct reports
  • Grew pageviews from 200m to >1b a month
  • Delivered projects worth >$15m in revenue a year
  • Managed the $2 million MSN International photo budget
  • Lead editorial consultant on a major two-year redevelopment of the MSN CMS

Portal Manager | MSN, Microsoft | Sep 2009 – Oct 2012

  • Led strategic & commercial development for MSN Ireland & MSN South Africa
  • Grew unique users by 50% & 33% and pageviews by 75% & 50% respectively
  • Created an advertorial system that drove €30,000 additional revenue per month

Regional Editor, MSN EMEAMicrosoft | Sep 2009 – Jul 2011

  • Developed systems and processes to deliver timely, relevant content to >20 EMEA countries across news, sport, lifestyle, entertainment, travel and key events
  • Devised a media asset management system that saved >$600,000 a year
  • Delivered content packages that brought in revenues >$5m a year
  • Grew monthly pageviews generated by the systems created to 200m

Homepage News Editor | AOL UK | Mar 2007 – Aug 2009

  • Oversaw updates for all news and topical finance, sport and entertainment
  • Developed processes to increase SEO rankings and homepage clickthrough rates
  • Ran coverage of key events including the onset of the global financial crisis

Acting Editor, Heritage | Archant Specialist | Nov 2003 – Nov 2006

  • Oversaw the first major redesign of this ABC 75,000 magazine in ten years
  • Led UX planning for the launch of six Archant Specialist magazine websites
  • Worked over the full range of editorial duties, having started as editorial assistant

Research Assistant | House of Commons | Jan 2002 – Aug 2002 & Jan 2003 – Feb 2003

  • Assisted Sir Patrick Cormack MP, inc. policy research, representing him at meetings & providing support for his role as editor of The House Magazine
  • Organised an annual House of Commons internship programme

Intern | European Commission | Jun – Jul 1997

  • Administrative & editorial support in the External Affairs team

Work Experience | The Sunday Telegraph | Jun – Jul 1996

  • Administrative & editorial support on the City desk

Major freelance projects

 

Information Architect / Social Media Strategist | Bluequest | 2006 – 2009

  • Website planning, UX & SEO; advising / training clients on social media

Reviewer | The Times Literary Supplement | 2005 – 2009

  • Specialising in history, travel and politics

Editor | Gibson Square Books | 2003 – 2009

  • Structural editing of non-fiction history and politics

Web Project Manager | Publicis Blueprint | 2007 – 2008

  • Planning and overseeing the launch of key client websites

Film Critic | Free Features Ltd | 2004 – 2008

  • Delivering multiple monthly film reviews for syndication to local newspapers

Managing Editor | openDemocracy | 2007

  • Led an award-winning investigation into an experiment in deliberative democracy in the European Parliament, in conjunction with Stanford University

Digital Project Manager | Haymarket | 2007

  • Oversaw development of a digital magazine launch & trained staff on CMS

Online Editor | Pocket Films, BBC Worldwide | 2006 – 2007

  • Updating the website, advising print team on digital optimisation

Author | Virgin Books | 2000 – 2007

  • Co-author of two books of film criticism

Regional Editor for London | VirginStudent.com | 2000 – 2001

  • Managed a team of 20 contributors & updating the website

Film Editor & Assistant Editor | UCL Pi magazine | 1997 – 2001

  • Managed contributors, assigning stories & laid out the magazine in Quark

Awards & Activities

  • Judge, UACES Reporting Europe Awards 2014
  • Foreign Policy magazine Twitterati 100 best foreign affairs Twitter accounts, 2012 & 2013
  • Winner, European Parliament Prize for Journalism 2010
  • Jury’s Commendation, UACES-Reuters Reporting Europe Awards 2008
  • Finalist, Best UK Blog, The Weblog Awards 2005 & 2008
  • Shortlisted, The Guardian Backbencher Political Weblog Awards 2005
  • Finalist, Deutsche Welle International Weblog Awards 2004

Skills & Experience

  • Well versed in SEO, SMO, UX, IA, multiple CMS, multiple analytics tools (including Omniture, Google Analytics, Chartbeat, Facebook, Twitter), basic HTML & CSS & more
  • Proficient in Adobe Photoshop & InDesign, QuarkXpress, Keynote, Microsoft Office, Windows, OSX, Linux, iOS, Android, Windows Phone & more
  • Experienced throughout the full publishing production cycle in both print & online: writer, sub-editor, layout sub, picture researcher, designer, editorial project manager, consultant, managing editor & publisher equivalent

Qualifications

2000 – 2001 | MA Modern History (Distinction), University College London
1997 – 2000 | BA History (2.i Hons), University College London